This is because web designers, agencies and hosting providers most commonly skip levels 2 and 5 on the SEO hierarchy.
Skipping any two major levels leave websites stuck in a loop of never getting anywhere visible to potential clients.
This is the point when businesses get frustrated and start spending thousands of pounds a year on poor practices and paid ads to compensate.
So - what should happen next?
The very best organisations usually employ a high-level web developer.
A good web developer is able to extract all of the bad code that blocks or limits searches (level 2), which can also impact on download speed (level 3), then finally aligns the website with all web standards and accessibility needs (level 5).
There are two ways they can go about this.
1. They may be able to upgrade the existing template and work through each of the issues. This is a lengthy, labour intensive process.
2. They can take the existing content and transfer it to a professional, SEO friendly website system, which then produces a top tier qualifying website.
There are pros and cons to each of these practices, with the outcome similar, provided each level is addressed on an equal basis.
At the forefront of the entire process should be short and long term goals, including how increasing each of these five levels translates into conversions.
If you are an organisation or business that feels you need to fit into the top tier, then get in contact with us. We are proud to have helped hundreds of businesses and organisations over nearly 30 years.
We will check your website as part of our initial analysis and let you know which method is likely to provide you with the best results.
